In today’s fast-evolving business environment, one thing is constant: change. Whether it’s digital disruption, organizational restructuring, mergers, leadership transitions, or a shift in customer expectations, companies must constantly adapt or risk falling behind. But change, when

If you’ve ever felt like your marketing budget disappears into a black hole with little to show for it, you’re not alone. Businesses of all sizes pour thousands into paid advertising Google Ads, Meta campaigns, influencer deals, and more only to see minimal return. Why does this happen?